Netflix shares saw a decline on Thursday following criticism from conservative groups about an animated show’s creator. The stock dropped 2.9% to $1,136 after a previous day’s fall of 2.3%, while the S&P 500 remained unchanged. This movement came as Tesla’s CEO Elon Musk actively engaged with posts encouraging people to cancel Netflix subscriptions due to content concerns, particularly regarding pro-transgender themes in “Dead End: Paranormal Park.” Screenshots showing the show’s creator criticizing UK political figures have circulated online but remain unverified due to privacy settings.

Musk’s remarks suggesting cancellation for children’s wellbeing intensified calls for action against Netflix, though there was no official comment from the company itself. Despite recent backlash and potential subscriber loss threats similar to those faced by other companies like Bud Light and Target over social issues this year, Netflix had previously gained momentum since being recommended by Barron’s as a resilient option during economic uncertainty.

The unfolding events underscore how consumer sentiment influenced by prominent voices can impact businesses’ financial health amidst societal debates over values represented in media and marketing strategies.