Seagate Technology shares have pulled back from recent highs, creating what J.P. Morgan sees as a re-entry point ahead of further gains for the data-storage company.

J.P. Morgan analyst Samik Chatterjee initiated coverage with an Overweight rating, projecting the stock will surpass its prior peak — a target built on a 22x price-to-earnings multiple applied to 2027 earnings forecasts.

The bull case hinges on a structural argument: the hard-disk drive market has become a disciplined duopoly. Seagate and rival Western Digital — both among last year’s top S&P 500 performers — have each committed to restraint on unit capacity additions, a departure from the boom-bust cycles that historically defined the sector. That discipline, Chatterjee argues, justifies a sustained re-rating of the stock well above the roughly 10x P/E multiple the industry commanded over the prior decade.

The margin story is equally central to the thesis. Seagate’s gross margins are projected to reach 50% by end-2027, roughly double the 25%–30% range that prevailed before the AI-driven infrastructure buildout. Combined with revenue growth, that trajectory implies operating earnings expansion exceeding 50% over the medium term.

Demand is being driven by hyperscaler appetite for high-capacity, high-margin drives — a segment where both Seagate and Western Digital have outsized exposure. Chatterjee flagged further upside potential from stronger-than-modeled pricing and from investors gaining greater confidence in the durability of cloud capital expenditure growth.

The key risk remains the industry’s cyclical DNA: storage has historically swung from shortage to glut with little warning. Whether the current cycle’s discipline holds — and whether AI infrastructure spending sustains its trajectory — will determine if the valuation reset proves permanent or temporary.